Global marketing management

Title Statements

• Full title :Global marketing management / Masaaki Kotabe, Kristian Helsen.

Edition Statements

• Publication Date:cop. 2010.
• Edition:5th ed

Publication Statements

• Publisher(s):John Wiley & Sons, John Wiley & Sons
• Place of Publication:Hoboken, NJ
• Language:eng
• Publication Date:cop. 2010.

The Physical Object

• Description:XXIII, 725 s., [6] k. tabl. : : il. ; : 28 cm. +

Edition Identifiers

• ISBN:9780470381113, 0470381116
• oclc:ocn934778348

Writers