Global media giants

by Birkinbine, Benjamin J. Gomez, Rodrigo Wasko, Janet

Type Book

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Title Statements

Full title :Global media giants / edited by Benjamin J. Birkinbine, Rodrigo Gómez, and Janet Wasko.

Summary

"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power."--Publisher's website.

Edition Statements

Publication Date:2017.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:2017.

The Physical Object

Description:xiii, 496 pages : : illustrations ; : 27 cm

Edition Identifiers

ISBN:9781138927704, 1138927708, 9781138927711, 1138927716
oclc:ocn954007345
LC Classification:P96.E25
Dewey Decimal:338.4/730223

Subjects

05.30 mass communication and mass media… Marktführer Mass media -- Economic aspects Mass media -- Management Mass media and globalization Massenmedien Médias -- Aspect économique Médias -- Gestion Médias et mondialisation Medienwirtschaft Multinationales Unternehmen