Google Analytics integrations

Google Analytics integrations

by Waisberg, Daniel

Type Book
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This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the s…

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Title Statements

  • Full title :Google Analytics integrations / Daniel Waisberg ; technical editor, Deepak Aujla.

Summary

This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --

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Edition Statements

  • Publication Date:2015

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Indianapolis, IN
  • Language:eng
  • Publication Date:2015

Notes

Titre de l'écran-titre (visionné le 26 août 2015).

TRAITEMENT SOMMAIRE.

The Physical Object

  • Description:1 ressource en ligne

Edition Identifiers

  • ISBN:9781119053132, 1119053137, 9781119053255, 1119053250
  • oclc:ocn919107088
  • LC Classification:TK5105.885.G66
  • Dewey Decimal:025.042

Subjects

Analyse du comportement des internautes… Google Analytics Internautes -- Statistiques -- Informat… Internet marketing Internet searching -- Statistical servi… Internet users Internet users -- Statistics -- Data pr… Livres électroniques Marketing sur Internet Recherche sur Internet -- Services stat… Web usage mining -- Computer programs

Writers

Waisberg, Daniel Aujla, Deepak

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  • Google Analytics Integrations -- (.pdf)

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