Graphic design thinking: beyond brainstorming
The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants …
Read More ↓Title Statements
- Full title :Graphic design thinking : beyond brainstorming / Ellen Lupton, editor.
Summary
The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processes at work. Also featured are discussions with leading professionals--including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Sher, and Martin Venezky--about how they get ideas and what they do when the well runs dry.
Read More ↓Edition Statements
- Publication Date:2011, ©2011.
- Edition:1st ed
Publication Statements
- Publisher(s):Maryland Institute College of Art, Princeton Architectural Press
- Place of Publication:New York
- Language:eng
- Publication Date:2011, ©2011.
The Physical Object
- Description:184 pages : : illustrations (some color) ; : 22 cm.
Edition Identifiers
- ISBN:9781568989792, 1568989792, 9781568987606, 1568987609
- oclc:ocn690904742
- LC Classification:NC997
- Dewey Decimal:741.6
Table of Contents
How to define problems --How to get ideas -- How to create form -- How designers think.
Read More ↓Subjects
Writers
More from this Series
No reviews yet. Be the first to rate this work.
Related Works
more →
Files & Downloads
-
Indie Publishing: How to Design and Publish Your …
PDF · 10.3 MB · updated
Rate & Review