Graphic design thinking: how to define problems, get ideas & create form
by Lupton, Ellen Phillips, Jennifer C.
Title Statements
- Full title :Graphic design thinking : how to define problems, get ideas & create form / edited by Ellen Lupton & Jennifer Cole Phillips.
Edition Statements
- Publication Date:2011.
- Edition:1st ed
Publication Statements
- Publisher(s):Maryland Institute College of Art, Princeton Architectural Press
- Place of Publication:New York
- Language:eng
- Publication Date:2011.
Notes
Includes index.
The Physical Object
- Description:pages cm
Edition Identifiers
- ISBN:9781568987606, 1568987609
- oclc:ocn751965767
- LC Classification:NC997
- Dewey Decimal:741.6
Table of Contents
Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?
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