Guide to graphic design

by Santoro, Scott W.

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Title Statements

Full title :Guide to graphic design / Scott W. Santoro ; with contributions and editing by Joan Levinson and Mary Gawlik.

Edition Statements

Publication Date:2014
Edition:1st ed

Publication Statements

Publisher(s):Pearson/Prentice Hall
Place of Publication:Upper Saddle River
Language:eng
Publication Date:2014

Notes

Includes index.

The Physical Object

Description:xix, 342 pages : : color illustrations ; : 28 cm

Edition Identifiers

ISBN:9780132300704, 0132300702
oclc:ocn809421380
LC Classification:NC997
Dewey Decimal:741.6

Ch. 1 About Graphic Design -- Chapter Objectives -- Graphic Design's Heritage -- The Coining of the Term -- The Expanding Field of Design -- Excerpt: The Name Game / Michael Worthington -- Graphic Design Categories -- Corporate Design -- Environmental Design -- Motion Design -- Interaction Design -- Type Design -- Speakout: Motion Design's Evolving Role / Barry Deck -- Publication Design -- Book Design -- Book Jacket Design -- Signage Design -- Brand and Identity Design -- Package Design -- Information Design -- Collateral Design -- Advertising Design -- Being a Graphic Designer -- Voice and Vision -- Speakout: Design Can Make a Difference / Kali Nikitas -- Designer Vignette: Defining Graphic Design, with Katherine McCoy -- Addressing the Personal and the Public -- Speakout: Intuitive Knowledge / Maya Drozdz -- Influences in Graphic Design -- Excerpt: Emptying the Spoon, Enlarging the Plate; Some Thoughts on Graphic Design Education / Warren Lehrer -- The Nuts and Bolts Process of Graphic Design -- Components of a Successful Design Solution -- The Graphic Design Process -- Worklist: How to Be Critiqued -- Randall Hoyt -- In Perspective -- Key terms -- Exercises And Projects -- ch.…