Heritage marketing

by Misiura, Shashi

Type Book

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Title Statements

Full title :Heritage marketing

Summary

"Heritage Marketing" is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism. The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is a clear introduction for students and professionals. It is packed with examples and cases from around the world. It is the most up to date and comprehensive text of its kind. As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.

Edition Statements

Publication Date:2006

Publication Statements

Publisher(s):Elsevier
Place of Publication:Oxford
Language:eng
Publication Date:2006

The Physical Object

Description:280 s

Edition Identifiers

ISBN:0750663189, 9780750663182
oclc:ocn474660950

Introduction to the concept of Heritage; The heritage experience, UK and international; Natural and cultural heritage; Heritage marketing and tourism; Heritage marketing; Heritage marketing management; Heritage marketing and education; Conclusions, cases and the future.