Title Statements
- Full title :How to start your own business : for entrepreneurs / Robert Ashton.
Edition Statements
- Publication Date:2013.
- Edition:2nd ed
Publication Statements
- Publisher(s):Pearson Education
- Place of Publication:Harlow, U.K
- Language:eng
- Publication Date:2013.
The Physical Object
- Description:1 online resource (1 volume) : : illustrations
Edition Identifiers
- ISBN:9780273772200, 0273772201, 0273772171, 9780273772170, 9781283591508, 1283591502, 9780273772187, 027377218X
- oclc:ocn860864637
- LC Classification:HD62.5
- Dewey Decimal:658.11
Table of Contents
About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur -- crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type -- what's possible 5. Business structure -- building in room to grow 6. Finding the perfect place -- business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they're important 11. Timing is everything -- how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell &nbs.
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