How to use type

How to use type

by Marshall, Lindey

Type Book
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This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design. The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, color and movement, experimentation with type, and production i…

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Title Statements

  • Full title :How to use type / Lindsey Marshall & Lester Meachem.

Summary

This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design. The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, color and movement, experimentation with type, and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.

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Edition Statements

  • Publication Date:2012.

Publication Statements

The Physical Object

  • Description:1 Online-Ressource

Edition Identifiers

  • ISBN:9781856698979, 1856698971, 9781780672069, 1780672063, 9781780674452, 1780674457
  • oclc:ocn885221251
  • LC Classification:Z250
  • Dewey Decimal:208

Subjects

Graphic arts Graphic design (Typography) Printing Type and type-founding Typesetting

Writers

Marshall, Lindey Meachem, Lester

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