How to use type

Type Book

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Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication.

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Title Statements

Full title :How to use type / Lindsey Marshall & Lester Meachem.

Summary

Edition Statements

Publication Date:2012.

Publication Statements

Publisher(s):Laurence King
Place of Publication:London
Language:eng
Publication Date:2012.

The Physical Object

Description:1 online resource (208 pages) : : color illustrations

Edition Identifiers

ISBN:1780672063, 9781780672069
oclc:ocn866622259
LC Classification:Z246
Dewey Decimal:741.6

How to use Type; Contents; Introduction; What is type?; Why is the way we use type important?; Who uses type?; Where and when is type used?; Chapter 1: The basics; The anatomy of type; Categories of type; Combining typefaces; Selecting typefaces; Families of type; Expert sets; Measurement of type; Structure of a letterform; Counterforms; Case study: "Theater and Engineering" exhibition publicity; Chapter 2: Using the typeface; Legibility and readability; Upper and lower case; Line measure and spacing; Color and size; The typeface; Background; Type on screen; Paragraphs; Layout; Type and image

Graphic elementsCase study: Amnesty Aktion magazine; Chapter 3: Designing with type; The design process; Experimentation; Design considerations; Tools; Refining; Case study: Mozambique Toy Soldier Typography; Chapter 4: Communication; Forms of communication; Meanings; Context; Impact; Rhythm and repetition; Visual continuity; Type as image; Symbols and graphic devices; Case study: Combine box letterform system; Chapter 5: Color and movement; Color of type; Using color to create hierarchy; Color and symbolism; Technical issues relating to color; Type and movement; Case study: Jesus Iso

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Subjects

ART -- Techniques Arts graphiques Composition (Industries graphiques) composition (printing preparation) Graphic arts graphic design Graphic design (Typography) Type and type-founding Typesetting