Impact!: a guide to business communication

"This edition of Impact reflects students' increased use of technology in their day-to-day lives and the expectation that they will transfer this experience to their jobs, whatever the area. It also reflects our increasingly multicultural workplace. Understanding the nuances of a message and the likely perceptions of the reader or listener is vital to success, whether in motivating fellow employees or in responding to customers. Communicating well means adapting to suit the context. Despite the changes in society and the workplace, the mandate of this eighth ninth edition of Impact remains the same: to provide a small, practical book that is easy to read and easy to use. If you are wary about writing or about speaking in public, this book can help you build confidence and competence. It provides advice on putting words on a page or computer screen. It takes you through the steps of planning and producing good letters, memos, and reports. It reveals strategies for attacking common business-writing problems--ways to address different kinds of readers for different purposes. You will learn how to write with a clear, concise, and vigorous style. You will also discover the occasions when speaking is more appropriate than writing, and how to make an effective oral presentation, handle a job interview, or run a meeting. Good writing and speaking reflect good thinking. The explanations and exercises in Impact show how thinking through a task and making informed choices will bring you better results. It's a practical approach since, after all, business is a practical matter."--

Thinking about communication -- Strategies in planning for writing and speaking -- Writing with impact -- Routine and good-news correspondence -- Bad-news correspondence -- Persuasive writing -- Informal reports -- Formal reports and proposals -- Social media -- Presentations and meetings -- Job search.