Innovation and entrepreneurship

by Kennard, Mike

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Title Statements

Full title :Innovation and entrepreneurship / Mike Kennard.

Summary

"The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors. The book: Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations; Explores the critical factors that drive entrepreneurial venture creation and growth including the search for opportunities, the management of risk and the evaluation of alternative funding sources; Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks Each chapter includes an essential summary of the key points, a practical example focussing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions. Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship"

Edition Statements

Publication Date:2021

Publication Statements

Publisher(s):Routledge
Place of Publication:London
Language:eng
Publication Date:2021

Notes

Literaturangaben.

The Physical Object

Description:viii, 114 Seiten : Diagramme

Edition Identifiers

ISBN:9780367510572, 036751057X, 9780367510589, 0367510588
oclc:on1244531302
LC Classification:HD45
Dewey Decimal:658.5/75

Subjects

Creative ability in business Entrepreneurship Innovation Kreativität New products Technological innovations -- Economic a… Technological innovations -- Management