Innovation management

by Ende, Jan van den

Type Book

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Title Statements

Full title :Innovation management / Jan van den Ende

Summary

Not solely covering new products, Innovation Management focuses on new services and new business models. In doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management

Edition Statements

Publication Date:2021

Publication Statements

Publisher(s):Red Globe Press
Place of Publication:London
Language:eng
Publication Date:2021

Notes

PART ONE: INTRODUCTION 1: Innovation management and new business development PART TWO: IDEA GENERATION 2. The front end of innovation 3. Design thinking PART THREE: INNOVATION STRATEGY 4. Innovation Strategy 5. Portfolio Management PART FOUR: ORGANIZING INNOVATION 6. Managing Projects 7. Organizing for Innovation 8. Open Innovation PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS 9. Entrepreneurship 10. Innovation in project-based and multinational firms PART SIX: CONCLUSION 11. The future of innovation management and new business development