Institutional advancement: what we know
by Proper, Eve
"Institutional Advancement reviews published empirical research on advancement in higher education, 1991-2013, and explores the field of higher education administration known as institutional advancement, a field that includes fundraising, alumni relations, public relations and marketing. Also called "development," this branch of the administrative apparatus is responsible for communicating with the public and raising support, both financial and attitudinal. Proper and Caboni ask why donors giv…
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- Full title :Institutional advancement : what we know / Eve Proper, Timothy C. Caboni.
Summary
"Institutional Advancement reviews published empirical research on advancement in higher education, 1991-2013, and explores the field of higher education administration known as institutional advancement, a field that includes fundraising, alumni relations, public relations and marketing. Also called "development," this branch of the administrative apparatus is responsible for communicating with the public and raising support, both financial and attitudinal. Proper and Caboni ask why donors give, and scrutinize the effects of fundraising, ethics, the role of leadership in advancement, history, and public relations on the institution. A primer on the state of the field and a useful tool for advancement researchers, this extensive compilation of literature continues the groundbreaking work of The Campus Green and opens the door for a new generation of leaders and research scholars"--
"Institutional Advancement reviews published empirical research on advancement in higher education, 1991-2013, and explore the field of higher education administration known as institutional advancement, a field that includes fundraising, alumni relations, public relations and marketing. Also called "development," this branch of the administrative apparatus is responsible for communicating with the public and raising support, both financial and attitudinal. Proper and Caboni ask why donors give, and scrutinize the effects of fundraising, ethics, the role of leadership in advancement, history, and public relations on the institution. A primer on the state of the field and a useful tool for advancement researchers, this extensive compilation of literature opens the door for a new generation of research scholars"--
Edition Statements
- Publication Date:2014
Publication Statements
- Publisher(s):Palgrave Macmillan
- Place of Publication:New York, NY
- Language:eng
- Publication Date:2014
The Physical Object
- Description:1 online resource
Edition Identifiers
- ISBN:9781137374288, 1137374284, 9781137379306, 1137379308
- DOI:10.1057/9781137374288
- oclc:ocn898259813
- LC Classification:LB2335.95
- Dewey Decimal:379.1/3
Table of Contents
PART I: INTRODUCTION -- 1. Introduction -- Part II: Review of the Literature -- 2. Literature on Institutional Advancement Outside of Fundraising -- 3. Literature on Fundraising -- 4. Hidden Research: Dissertations -- PART III: MAJOR QUESTIONS AND ANSWERS -- 5. Why Donors Give -- 6. Campus Green Update -- 7. Trends in Research -- PART IV: THE FUTURE OF ADVANCEMENT RESEARCH -- 8. Suggestions for Research -- Appendix A: Institutional Advancement Literature, 1991-2013 -- Appendix B: References.
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