Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach

by Kitchen, Philip J.

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Title Statements

  • Full title :Integrated Marketing Communications : A Global Brand-Driven Approach.

Edition Statements

  • Publication Date:©2022.
  • Edition:2nd ed

Publication Statements

The Physical Object

  • Description:1 online resource (379 pages)

Edition Identifiers

  • ISBN:9783030764166, 3030764168
  • oclc:on1336016875
  • LC Classification:HF4999.2-6182
  • Dewey Decimal:658.802

Writers

Kitchen, Philip J. Tourky, Marwa E.

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