Interactive Decision Aids in E-Commerce
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' …
Read More ↓Title Statements
- Full title :Interactive Decision Aids in E-Commerce.
Summary
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume. This book includes a detailed description of decision ai.
Read More ↓Edition Statements
- Publication Date:2012.
Publication Statements
- Publisher(s):Physica-Verlag HD
- Place of Publication:Heidelberg
- Language:eng
- Publication Date:2012.
Notes
5.1.2.1 IIMT for Product-Comparison Matrices.
The Physical Object
- Description:1 online resource (258 pages).
Edition Identifiers
- ISBN:3790827681, 9783790827682, 9783790827699, 379082769X
- DOI:10.1007/978-3-7908-2769-9
- oclc:ocn990460088
- LC Classification:HF5548.32 .P44 2012
- Dewey Decimal:381.142
Table of Contents
Interactive Decision Aids in E-Commerce; Acknowledgements; Contents; List of Figures; List of Tables; Acronyms; Symbols; Chapter 1: Introduction; 1.1 Motivation; 1.2 Research Question and Contribution; 1.3 Method; 1.4 Structure; Part I: Analysis of Decision-Making Behavior; Chapter 2: Fundamentals on Decision-Making Behavior; 2.1 Choice Tasks and Preferences; 2.2 Decision Strategies; 2.2.1 Characteristics; 2.2.1.1 Compensatory Versus Non-Compensatory; 2.2.1.2 Attribute Weights; 2.2.1.3 Attribute-Wise Versus Alternative-Wise Processing; 2.2.1.4 Pairwise Comparison; 2.2.1.5 Aspiration Levels.
2.2.1.6 Consistency Across Attributes/Alternatives2.2.1.7 Complete Versus Selective; 2.2.1.8 Elimination of Alternatives; 2.2.1.9 Qualitative Versus Quantitative Reasoning; 2.2.1.10 Screening Versus Choice; 2.2.2 Types; 2.3 Measuring Decision-Making Behavior; 2.3.1 Outcome-Based Approach; 2.3.1.1 Structural Modeling; 2.3.1.2 Comparative Model Fitting; 2.3.2 Process Tracing; 2.3.2.1 Verbal Protocols; 2.3.2.2 Mouselab and Information Display Boards; 2.3.2.3 Eye Tracking; 2.3.2.4 Outcome-Based Versus Process Tracing; 2.4 Complexity of Choice Tasks.
2.4.1 Task-Based Versus Context-Based Complexit…
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