International marketing

International marketing

by Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce

Type Book
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Title Statements

  • Full title :International marketing / Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine.

Edition Statements

  • Publication Date:2019
  • Edition:18th edition, international student edition

Publication Statements

The Physical Object

  • Description:XXXI, 682 Seiten : : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:9781260547870, 1260547876
  • oclc:on1101133242
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Subjects

Internationales Marketing Lehrbuch Multinationales Unternehmen

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce

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Files & Downloads

  • ISE International Marketing -- (.pdf)

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