International marketing

International marketing

by Cateora, Philip R.

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Title Statements

  • Full title :International marketing / Philip R. Cateora ; Mary C. Gilly ; John L. Graham.

Edition Statements

  • Publication Date:2011.
  • Edition:15. ed

Publication Statements

  • Publisher(s):McGraw-Hill/Irwin
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2011.

Notes

Includes index.

The Physical Object

  • Description:XXXIII, 622 Seiten : : Illustrationen, Diagramme, Karten

Edition Identifiers

  • ISBN:007352994X, 9780073529943
  • oclc:ocn706967659
  • LC Classification:HF1416

Subjects

Entreprises multinationales Export marketing International business enterprises Internationales Marketing

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John L.

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