Introducing the creative industries: from theory to practice
A guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.
Read More ↓Title Statements
- Full title :Introducing the creative industries : from theory to practice / Rosamund Davies and Gauti Sigthorsson.
Summary
A guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.
Read More ↓Edition Statements
- Publication Date:©2013
Publication Statements
- Publisher(s):SAGE
- Place of Publication:London
- Language:eng
- Publication Date:©2013
The Physical Object
- Description:x, 269 pages : : illustrations ; : 24 cm
Edition Identifiers
- ISBN:9781849205726, 1849205728, 1849205736, 9781849205733
- oclc:ocn822960081
- LC Classification:HD9999.C9473
- Dewey Decimal:338.477
Table of Contents
What are the creative industries? -- Creativity and commerce -- Institutions, ownership and entrepreneurship -- The business of creativity -- Work routines and work cultures -- Creative producers and products -- Research, development and production -- Circulation: marketing and distribution of creative products circulation -- Institutional commissioning and financing structures -- Clients, funders and going it alone -- The changing economic landscape.
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