Introduction to Peircean visual semiotics
by Jappy, Tony
Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents.
Read More ↓Title Statements
- Full title :Introduction to Peircean visual semiotics / Tony Jappy.
Summary
Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents.
Read More ↓Edition Statements
- Publication Date:2013.
Publication Statements
- Publisher(s):Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc
- Place of Publication:London
- Language:eng
- Publication Date:2013.
The Physical Object
- Description:1 online resource
Edition Identifiers
- ISBN:9781441156266, 1441156267, 9781441132895, 1441132899, 9781283950695, 1283950693, 9781472541963, 1472541960
- oclc:ocn826129400
- LC Classification:B945.P44
- Dewey Decimal:302.2092
Table of Contents
Signs and things -- How Shall a Sign be Called? -- Peirce -- Modes of Representation -- Medium Matters -- The Mute Poem -- Rhetoric of the image.
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