Judge this

"First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognise. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humour, expertise and, of course, judgment as he goes" --

"A TED original."

Intro; Dedication; Image Credits; Epigraph; So, what is your first impression of this book?; Learning to judge.; 1: Help me organize my life, please.; 2: Nice package.; 3: Use only as directed ... but for what?; 4: Bite.; 5: Block that billing!; 6: Hot impression.; 7: Call Security!; 8: So cool.; 9: Fully adjustable.; 10: Expect delays.; 11: Counting down . . .; 12: X marks the teeny, tiny, hard-to-find spot.; 13: Picking up.; 14: Don't get me started. Or do.; 15: Where the toys are.; 16: Lead us not into Penn Station.; 17: How refreshing.; 18: Um . . .; 19: Excuse me-I'm on what?

Judgment at work. 20: Good morning.; 21: Lather up.; 22: Get your balance.; 23: How much?; 24: Like five fingers.; 25: I'll have . . .; 26: Can you read the top line?; 27: Say what? Say that.; 28: Where am I?; 29: CMYK; 30: Smoked.; 31: Have we Met?; 32: Jolly Roger.; 33: Good-bye.; 34: Fender bender.; 35: What's going to happen next?; Clarity gets to the point.; Acknowledgments; Watch Chip Kidd's TED Talk; Related Talks on TED.Com; About TED Books; Also from TED Books; About TED; About Chip Kidd; Copyright