Judge this
by Kidd, Chip
First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognize. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with K…
Read More ↓Title Statements
- Full title :Judge this / Chip Kidd.
Summary
First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognize. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices.
Read More ↓Edition Statements
- Publication Date:©2015
- Edition:First TED books Hardcover edition
Publication Statements
- Publisher(s):Simon and Schuster
- Place of Publication:New York
- Language:eng
- Publication Date:©2015
The Physical Object
- Description:125 páginas : : ilustraciones a color ; : 19 cm.
Edition Identifiers
- ISBN:9781476784786, 1476784787
- oclc:on1005671152
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