Key concepts in public relations

by Franklin, Bob

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Title Statements

Full title :Key concepts in public relations / Bob Franklin [and others].

Summary

"Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out ... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors ... Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today."--Publisher's website.

Edition Statements

Publication Date:2009.

Publication Statements

Publisher(s):SAGE
Place of Publication:Los Angeles, CA
Language:eng
Publication Date:2009.

The Physical Object

Description:xii, 253 pages ; : 21 cm

Edition Identifiers

ISBN:9781412923187, 1412923182, 9781412923194, 1412923190
oclc:ocn248986663
LC Classification:HD59
Dewey Decimal:659.2

Account Management Advertising Advertising -- codes Advertising Online Advertorials Agenda Setting Alternative Media Annual General Meeting Audience Audience -- Radio Audience -- Television Blog, Blogger, Blogosphere Bottom Line Boundary Spanner Brand Stretching Branding Budget Business to Business (B2B) Campaign Celebrity Censorship Circulation -- Newspapers Circulation -- Internet Client Codes of Conduct Commercial Speech Communication Communication Audit Communication Strategy Conflict of Interest Consultancy Consumer Public Relations Contacts Content Analysis CPD -- Continuous Professional Development Convergence Copyright Corporate Communication Corporate Social Responsibility Creativity Crisis Public Relations Cybersquatting Dark Sites Defamation Demographics Destination brand Diversity Dumbing Down Editor Embargo Ethics Evaluation Event Management Excellence Theory Fifth Estate Focus Groups Fourth Estate Freelance Financial Public Relations Friday night Drop Full Service Gatekeeper Globalisation Google dance Google Earth Google games Government Public Relations Guanxi Healthcare Public Relations Hofstede Hong Bo Horizon Scanning Human Resources In House Infotainment Informa…