Klout Matters

Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you're recognized as an expert in your industry. In Klout Matters, two of today's top social media gurus show you how to raise.

"Cover" -- "About the Authors " -- "Title Page" -- "Copyright Page" -- "Contents" -- "Acknowledgments" -- "Foreword" -- "Introduction" -- "Chapter 1 What is a Klout Score?" -- "Chapter 2 Who is Using Klout, and Who Should Care About it?" -- "Chapter 3 Creating Content That Connects with Customers to Improve Your Klout Score" -- "Chapter 4 Does Your Klout Score Really Matter?" -- "Chapter 5 Should You Make an Effort to Increase Your Klout Score?" -- "Chapter 6 What About Gaming the System?" -- "Chapter 7 The Role of Vendors and Perks" -- "Chapter 8 What You Can Do When You Donâ#x80;#x99;t Have Time for Social Media" -- "Chapter 9 Tools That Can Help You Manage Social Media" -- "Chapter 10 Enhance Your Social Media Presenceâ#x80;#x94;and Boost Your Klout Score!" -- "Chapter 11 Getting Started with Klout" -- "Chapter 12 Using Twitter to Raise Your Klout Score" -- "Chapter 13 Using Facebook to Raise Your Klout Score" -- "Chapter 14 Using LinkedIn to Raise Your Klout Score" -- "Chapter 15 Using Other Networks to Raise Your Klout Score" -- "Chapter 16 Online Collaborative Networks" -- "Chapter 17 Myths About Boosting Your Klout Score" -- "Chapter 18 What Klout Doesnâ#x80;#x99;t Count, b…