Leading Edge Marketing

by Williams, Veronica

Type Book
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This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver "must-have" solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end proce…

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Title Statements

  • Full title :Leading Edge Marketing / Williams, Veronica.

Summary

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver "must-have" solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits ... with integrity. It is a comprehensive guide to deliver a winning solution-from concept to profit.

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Edition Statements

  • Publication Date:2014.
  • Edition:1st edition

Publication Statements

The Physical Object

  • Description:1 online resource (244 pages)

Edition Identifiers

  • oclc:on1121245122
  • Dewey Decimal:658.8

Writers

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