Magento Search Engine Optimization
by Kent, Robert
Chapter 5: Speeding Up Your Magento Website; SEO benefits of a fast Magento website; Magento configuration settings to increase speed; .htaccess modifications; Server-side performance and scalability; Online tools to test performance; Mage Speed Test; Pingdom Website Speed Test; Google Page Speed Insights; Summary; Chapter 6: Analyzing and Tracking Your Visitors; An overview of e-commerce analytics reports; Adding secondary dimensions and advanced filters; Advanced segments; Understanding Multi…
Read More ↓Title Statements
- Full title :Magento Search Engine Optimization.
Summary
Chapter 5: Speeding Up Your Magento Website; SEO benefits of a fast Magento website; Magento configuration settings to increase speed; .htaccess modifications; Server-side performance and scalability; Online tools to test performance; Mage Speed Test; Pingdom Website Speed Test; Google Page Speed Insights; Summary; Chapter 6: Analyzing and Tracking Your Visitors; An overview of e-commerce analytics reports; Adding secondary dimensions and advanced filters; Advanced segments; Understanding Multi-Channel Funnels; Assisted conversions; Top conversion paths.
This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the rea.
Edition Statements
- Publication Date:2014.
Publication Statements
- Publisher(s):Packt Publishing
- Place of Publication:Birmingham
- Language:eng
- Publication Date:2014.
The Physical Object
- Description:1 online resource (132 pages)
Edition Identifiers
- ISBN:9781783288588, 1783288582
- oclc:ocn868489063
- LC Classification:HF5548.32
- Dewey Decimal:658.84
Table of Contents
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages; Optimizing our titles, content, and meta information; Adjusting our Magento configuration for SEO; Default settings; XML sitemap; Google Analytics; Summary; Chapter 2: Product and Category Page Optimization; Optimizing titles and descriptions for the SERPs.
Adjusting our category titles and descriptionsAdjusting our product titles and descriptions; Optimizing our URL keys; Layout and content considerations; Category page layout; Product page layout; Optimizing our headings; Optimizing product and category descriptions; Additional tips for content; Optimizing images and selling your product; Implementing schema (rich snippets); Adding the schema.org markup to our templates; Implementing social sharing for products; Summary; Chapter 3: Managing Internationalization and Multiple Languages.
Choosing the right domain structure for multiregional websitesStore-specific configuration; Transla…
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