Management extra

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Title Statements

Full title :Management extra.

Edition Statements

Publication Date:2006.
Edition:1st ed

Publication Statements

Publisher(s):ELearn, Elsevier, Pergamon Flexible Learning
Place of Publication:Amsterdam
Language:eng
Publication Date:2006.

The Physical Object

Description:1 online resource.

Edition Identifiers

ISBN:0080462820, 9780080462820
oclc:ocm74472887
LC Classification:HF5415.13
Dewey Decimal:658.8/02

Cover -- Contents -- List of activities -- List of figures -- List of tables -- Series preface -- Introduction: A customer facing culture -- 1 A framework for market orientation -- What is market orientation? -- The shape of marketing -- Marketing, sales and product orientation -- A new approach to the definition of marketing -- The marketing mix -- What is the marketing mix? -- A successsful mix -- What managers need to know -- Internal and external customers -- Overcoming barriers to successful market orientation -- Resources and skills -- Customer characteristics -- What is segmentation? -- What is targeting? -- Match makers -- Action list -- Recap -- More @ -- 2 Customer value -- Creating a customer culture -- Happy employees -- The internal environment -- Happy employees = better customer service -- A quality focus -- Customer-based values -- Team values -- Sharing values with customers -- Communicating values -- Managing the relationship -- Customer segmentation -- Customer retention -- supplier and customer relationships -- Growing and developing customers -- Customer relationship management -- Partnerships -- Partnership models -- Customers as partners -- Suppliers as part…