Management information systems: managing the digital firm
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve pro…
Read More ↓Title Statements
- Full title :Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon.
Summary
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-relat.
Read More ↓Edition Statements
- Publication Date:2020
- Edition:Global edition
Publication Statements
- Publisher(s):Pearson Education Limited
- Place of Publication:Harlow, United Kingdom
- Language:eng
- Publication Date:2020
The Physical Object
- Description:1 online resource (652 pages) : : illustrations
Edition Identifiers
- ISBN:9781292296623, 1292296623
- oclc:on1109837231
- LC Classification:HD30.213
- Dewey Decimal:658.4/038011
Table of Contents
Part One. Organizations, management, and the networked enterprise. Information systems in global business today -- Global e-business and collaboration -- Information systems, organizations, and strategy -- Ethical and social issues in information systems -- Part Two. Information technology infrastructure. IT infrastructure and emerging technologies -- Foundations of business intelligence: databases and information management -- Telecommunications, the internet, and wireless technology -- Securing information systems -- Part Three. Key system applications for the digital age. Achieving operational excellence and customer intimacy: enterprise applications -- E-commerce: digital markets, digital goods -- Managing knowledge and artificial intelligence -- Enhancing decision making -- Part Four. Building and managing systems. Building information systems -- Managing projects -- Managing global systems.
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