Managerial economics
by Png, Ivan
'Managerial Economics' teaches students and managers how to employ microeconomics to be better managers and leaders. The text distinctively focuses economic reasoning on various managerial functions, including accounting, finance, human resources, and marketing.
Read More ↓Title Statements
- Full title :Managerial economics / Ivan Png.
Summary
'Managerial Economics' teaches students and managers how to employ microeconomics to be better managers and leaders. The text distinctively focuses economic reasoning on various managerial functions, including accounting, finance, human resources, and marketing.
Read More ↓Edition Statements
- Publication Date:2012.
- Edition:Fourth edition
Publication Statements
- Publisher(s):Routledge
- Place of Publication:Abingdon, Oxon
- Language:eng
- Publication Date:2012.
The Physical Object
- Description:xvii, 364 pages : : illustrations ; : 25 cm
Edition Identifiers
- ISBN:9780415809481, 0415809487, 9780415809498, 0415809495, 9780203116098, 0203116097
- oclc:on1352990811
- LC Classification:HD30.22
Table of Contents
Introduction to managerial economics -- Demand -- Elasticity -- Supply -- Market equilibrium -- Economic efficiency -- Costs -- Monopoly -- Pricing -- Strategic thinking -- Oligopoly -- Externalities -- Asymmetric information -- Incentives and organization -- Regulation.
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