Marketing 101

Marketing 101: how smart schools get and keep community support

by Carroll, Susan Rovezzi

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Title Statements

  • Full title :Marketing 101 : how smart schools get and keep community support / Susan Rovezzi Carroll and David J. Carroll.

Edition Statements

  • Publication Date:©2011.

Publication Statements

Notes

"Published in Partnership with National School Public Relations Association."

The Physical Object

  • Description:vii, 160 pages : : illustrations ; : 26 cm

Edition Identifiers

  • ISBN:9781607096245, 1607096242, 9781607096252, 1607096250, 9781607095989, 160709598X
  • oclc:ocn693814670
  • LC Classification:LB2847
  • Dewey Decimal:659.2/9371

Table of Contents

The stage is set for a new way of thinking -- The problems and the solution -- Education has customers, too -- Doing your demographic homework -- Developing information bases for smart schools -- Image matters whether we like it or not -- Your public school database is a marketing gold mine -- Using program evaluation as a marketing tool -- Getting your message to the public through marketing communications -- Marketing communications strategies -- Passing a school referendum: a savvy mix of politics and marketing -- Putting marketing to work in smart schools -- Appendix: high school student attitude and behavior survey tool.

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Subjects

Community and school Community and school -- United States Rev. ed. of: How smart schools get and … Schools -- Marketing Schools -- Marketing. -- United States Schools -- Public relations Schools -- Public relations -- United S… United States

Writers

Carroll, Susan Rovezzi Carroll, David J. Carroll, Susan Rovezzi

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