Marketing

Marketing

by Bovee, Courtland L.

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Title Statements

  • Full title :Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill.

Edition Statements

  • Publication Date:cop. 1995.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York [etc.]
  • Language:eng
  • Publication Date:cop. 1995.

The Physical Object

  • Description:XXIV, 721, [69] s. : : il. kolor. ; : 29 cm.

Edition Identifiers

  • ISBN:0070068798, 9780070068797
  • oclc:ocn749493783

Writers

Bovee, Courtland L. Houston, Michael J. Thill, John V.

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