Marketing channels

Marketing channels

by Coughlan, Anne T.

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Title Statements

  • Full title :Marketing channels / Anne T Coughlan [and others].

Edition Statements

  • Publication Date:2006.
  • Edition:7th edition

Publication Statements

Notes

Earlier editions attributed to Louis W. Stern.

Includes indexes.

The Physical Object

  • Description:xxii, 602 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:0131913468, 9780131913462
  • oclc:on1010824247
  • LC Classification:HF5415.125
  • Dewey Decimal:658.87

Subjects

Business -- Marketing Circuits de distribution -- États-Unis Circuits de distribution -- Gestion Marketing channels Marketing channels -- Management Marketing channels -- United States United States

Writers

Coughlan, Anne T. Anderson, Erin El-Ansary, Adel l Stern, Louis W.

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