Marketing in customer technology environments: prospectivecustomers and magical worlds

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With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and showshow to leverage them to reach new markets.

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Title Statements

Full title :Marketing in customer technology environments : prospectivecustomers and magical worlds / Devanathan Sudharshan.

Summary

Edition Statements

Publication Date:2020.

Publication Statements

Publisher(s):Emerald Group Publishing Limited
Place of Publication:Bingley
Language:eng
Publication Date:2020.

The Physical Object

Description:1 ressource en ligne : : illustrations

Edition Identifiers

ISBN:1839096004, 1839096020, 9781839096006, 9781839096020
oclc:on1264670213
LC Classification:T173.8
Dewey Decimal:600.68/8

Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion.

Subjects

Augmented reality -- Marketing e-books Home automation -- Marketing Innovations -- Marketing Internet -- Innovations Internet -- Technological innovations Internet of things -- Marketing Livres numériques New products--Marketing Produits nouveaux -- Commercialisation Technological innovations -- Marketing Transmission sans fil -- Innovations Virtual reality -- Marketing Wireless communication systems -- Techn…