Marketing libraries in a Web 2.0 world

by Gupta, Dinesh K. Savard, Réjean

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Title Statements

Full title :Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard

Edition Statements

Publication Date:©2011

Publication Statements

Publisher(s):De Gruyter Saur
Place of Publication:Berlin
Language:eng
Publication Date:©2011

Notes

Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress

The Physical Object

Description:1 online resource (xiv, 161 p.) : illustrations

Edition Identifiers

ISBN:3110263319, 9783110263312, 9783110263534, 311026353X
oclc:ocn897052049
LC Classification:Z716.3
Dewey Decimal:025.04 2

The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and …

Subjects

Conference papers and proceedings Libraries -- Congresses. -- Marketing Libraries -- Marketing Online social networks -- Congresses. -… Online social networks -- Library appli… Réseautage personnel (Informatique) dan… Web 2.0 Web 2.0 -- Congrès Web 2.0 -- Congresses