Marketing management

by Kotler, Philip

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Title Statements

Full title :Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady... [et al.].

Edition Statements

Publication Date:2009.
Edition:13e édition

Publication Statements

Publisher(s):Pearson Prentice Hall
Place of Publication:Harlow
Language:eng
Publication Date:2009.

Notes

Description d'après la consultation du 2017-06-23.

Titre provenant de l'écran-titre.

Adaptation de la 13e édition américaine publié par Pearson education.

L'impression du document génère 929 p.

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9780273718819, 0273718819, 0273718568, 9780273718567
oclc:ocn819288869
Dewey Decimal:658.8

Subjects

Consommateurs -- Attitude (psychologie) Europe Marketing -- Gestion Marketing -- Gestion. -- Europe Marketing -- Management Marketing -- Management. -- Europe Marketing sur Internet -- Manuels d'ens…