Marketing management

Marketing management

by Winer, Russell S.

Type Book
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Title Statements

  • Full title :Marketing management / Russ Winer, Ravi Dhar.

Edition Statements

  • Publication Date:©2014
  • Edition:Fourth edition, Pearson new international edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:©2014

Notes

Date of publication taken from publisher's Web site.

The Physical Object

  • Description:ii, 492 pages : : colour illustrations ; : 28 cm.

Edition Identifiers

  • ISBN:9781292023410, 1292023414
  • oclc:ocn857995564
  • Dewey Decimal:658.8

Subjects

Marketing -- Management Marketing -- Textbooks. -- Management Textbooks

Writers

Winer, Russell S. Dhar, Ravi

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