Marketing management

Marketing management

by Winer, Russell S.

Type Book
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Title Statements

  • Full title :Marketing management / Rus Winer, Ravi Dhar.

Edition Statements

  • Publication Date:©2014.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Prentice Hall
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:©2014.

Notes

"Pearson new international edition."

The Physical Object

  • Description:1 online resource (xxi, 506 pages) : : illustrations

Edition Identifiers

  • ISBN:1299958974, 9781299958975, 1292023414, 9781292023410
  • oclc:ocn859836706
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

Electronic books Marketing -- Gestion Marketing -- Management

Writers

Winer, Russell S. Dhar, Ravi

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