Marketing management

Marketing management

by Winer, Russell S.

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Title Statements

  • Full title :Marketing management / Russell S. Winer; Ravi Dhar.

Edition Statements

  • Publication Date:2011.
  • Edition:4. ed

Publication Statements

  • Place of Publication:Pearson
  • Language:eng
  • Publication Date:2011.

Notes

Originally published as: Marketing management / Russell S. Winer. 2000. - Includes bibliographical references (pages 462-479) and indexes. - Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New-product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.

The Physical Object

  • Description:XXI, 506 Seiten : : Illustrationen ; : 29 cm.

Edition Identifiers

  • ISBN:9780136074892, 0136074898, 9780136074625, 0136074626, 9781292023410, 1292023414
  • oclc:ocn859566380
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Writers

Winer, Russell S. Dhar, Ravi

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