Marketing management

Marketing management

by Kotler, Philip

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Title Statements

  • Full title :Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

Edition Statements

  • Publication Date:2016.
  • Edition:3rd revised edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2016.

The Physical Object

  • Description:XXXIV, 942 pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9781292093239, 9781292106083, 9781292142357, 1292093234, 1292106085, 1292142359
  • oclc:on1059130744

Subjects

Europe Marketing -- Gestion Marketing -- Gestion. -- Europe Marketing -- Management Marketing -- Management. -- Europe

Writers

Kotler, Philip

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