Marketing management

Marketing management

by Czinkota, Michael R.

Type Book
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Title Statements

  • Full title :Marketing management / Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S.M. Riad Shams.

Edition Statements

  • Publication Date:2021.
  • Edition:Fourth edition

Publication Statements

  • Publisher(s):Springer
  • Place of Publication:Cham
  • Language:eng
  • Publication Date:2021.

The Physical Object

  • Description:1 online resource : illustrations (black and white, and colour)

Edition Identifiers

  • ISBN:9783030669164, 3030669165
  • oclc:on1289803732

Writers

Czinkota, Michael R. Kotabe, Masaaki Shams, S. M. Riad Vrontis, Demetris

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