Marketing mistakes & successes

Marketing mistakes & successes: 30th anniversary

by Hartley, Robert F.

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Title Statements

  • Full title :Marketing mistakes & successes : 30th anniversary / Robert F. Hartley.

Edition Statements

  • Publication Date:2009.
  • Edition:11th ed

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Hoboken, N.J
  • Language:eng
  • Publication Date:2009.

The Physical Object

  • Description:406 p

Edition Identifiers

  • ISBN:9780470169810, 0470169818
  • oclc:ocn717741789
  • Dewey Decimal:658.800973

Subjects

erreur -- marketing Étude de cas marketing -- étude de cas réussite

Writers

Hartley, Robert F.

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