Marketing planning: strategy, environment and context

Title Statements

• Full title :Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.

Edition Statements

• Publication Date:©2010.

Publication Statements

• Publisher(s):Pearson
• Place of Publication:Harlow
• Language:eng
• Publication Date:©2010.

The Physical Object

• Description:XXI, 264 p. ; : 26 cm

Edition Identifiers

• ISBN:9780273724711, 0273724711
• oclc:ocn963547488
• Dewey Decimal:658.802

Subjects

Writers