Marketing: real people real choices

by Solomon, Michael R.

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Title Statements

Full title :Marketing : real people real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

Edition Statements

Publication Date:2011.
Edition:7th ed

Publication Statements

Publisher(s):Pearson Prentice Hall
Place of Publication:Boston
Language:eng
Publication Date:2011.

The Physical Object

Description:xxiv, 570 pages : : iil., color, maps ; : 27 cm

Edition Identifiers

ISBN:9780132176842, 013217684X
oclc:on1027910550
LC Classification:HF5415.35
Dewey Decimal:658.8

Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.