Marketing research

Marketing research

by Burns, Alvin C.

Type Book
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"The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their f…

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Title Statements

  • Full title :Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

Summary

"The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies."--Pàgina web de l'editor.

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Edition Statements

  • Publication Date:2017
  • Edition:8th edition

Publication Statements

Notes

"Global edition."

The Physical Object

  • Description:489 pàgines ; : 26 cm

Edition Identifiers

  • ISBN:9781292153261, 1292153261
  • oclc:on1120651878

Subjects

Màrqueting -- Investigació Mercat -- Investigació

Writers

Burns, Alvin C. Bush, Ronald F. Veeck, Ann

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