Marketing to millennials

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Résumé : Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.

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Title Statements

Full title :Marketing to millennials / by Corey Padveen.

Summary

Résumé : Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.

Edition Statements

Publication Date:©2017.

Publication Statements

Publisher(s):John Wiley & Sons, Inc
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:©2017.

Notes

Note : "Identify key millennial characteristics and behaviors; Understanding and adapt to millennial economic realities; Reach your target audience with integrated strategies"--Couverture

The Physical Object

Description:xv, 336 pages : : illustrations

Edition Identifiers

ISBN:9781119369042, 1119369045
oclc:on1078349874
LC Classification:HF5415 .332 .Y66 P125m 2017

Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.

Subjects

Cibles (Marketing) -- Guides, manuels, … Consommateurs -- Guides, manuels, etc. … Consumer behavior Consumer behavior -- Handbooks, manuals… Génération Internet -- Guides, manuels,… Generation Y -- Handbooks, manuals, etc… Handbooks and manuals Jeunes adultes consommateurs -- Guides,… Target marketing Target marketing -- Handbooks, manuals,… Young adult consumers -- Attitudes Young adult consumers -- Handbooks, man…