Mass communication theories: explaining origins, processes, and effects

by DeFleur, Melvin L., (Melvin Lawrence)

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Title Statements

Full title :Mass communication theories : explaining origins, processes, and effects / Melvin L. DeFleur.

Edition Statements

Publication Date:2016.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:2016.

Notes

Originally published 2010 by Pearson Education, Inc.

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9781317346579, 1317346572
oclc:ocn934433111
LC Classification:P90
Dewey Decimal:302.2301

Shaping the American mass media: a brief overview -- Introduction to the origins, nature, and uses of theories -- The scientific method and the social construction of reality: the contributions of philosophy to media theory -- Public opinion as shaped by the press: the contribution of political science -- Cognitive processing: the contributions of psychology to mass communication theory -- The concept of mass society as a contribution of sociology to media studies -- James Bryce's 19th Century theory of public opinion and the press -- Walter Lippmann's 1920s theory of unintentional news -- The "magic bullet" theory of uniform effects -- A selective and limited influences theory -- Gatekeeping theory -- Agenda-setting theory -- The two-step flow of communication theory -- Uses for gratifications theory -- Media information utility theory -- Modeling theory -- Social expectations theory -- Media-influenced diffusion of innovation theory -- A theory of audience and media dependency on popular culture -- The creeping cycle of desensitization theory -- Critical cultural perspectives: interpretations of media influences on individuals and society -- Cultural imperialism theory -- Collat…