Mastering strategic management

Mastering strategic management

by Hannagan, Tim

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Title Statements

  • Full title :Mastering strategic management / Tim Hannagan.

Edition Statements

  • Publication Date:2002.

Publication Statements

  • Publisher(s):Palgrave
  • Place of Publication:Houndmills, Basingstoke, Hampshire
  • Language:eng
  • Publication Date:2002.

The Physical Object

  • Description:x, 213 pages : : illustrations ; : 23 cm.

Edition Identifiers

  • ISBN:033392746X, 9780333927465, 0333693434, 9780333693438
  • oclc:ocm47737592
  • LC Classification:HD30.28
  • Dewey Decimal:658.4/012

Table of Contents

1. White is strategic management? -- 2. Strategic analysis -- 3. Strategic options -- 4. Strategic action planning -- 5. Strategic marketing -- 6. Strategy for meeting the needs of customers -- 7. Strategy for maintaining a competitive advantage -- 8. Strategic management in different organisational cultures -- 9. Strategic leadership -- 10. Managing strategic change.

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Subjects

Gestion Management Planification stratégique Strategic planning

Writers

Hannagan, Tim

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