Mastering type: the essential guide to typography for print and web design

In Mastering Typography, typography expert Denise Bosler teaches you everything you need to know about the art and science of typography. She details the fascinating history, gives you the correct terminology for pieces of the letter you probably didn't even notice were there, and shows you how it all comes together. In Mastering Type you'll learn: The history of typography; The terms and definitions used to talk about typography; How to use techniques like kerning, leading, tracking, etc.; How to pair fonts; How to effective use type in an overall design; How to use typography on the web and mobile devices, and so much more!--Publisher description.

Includes index.

History : in the beginning there was communication ; Birth of the modern written language ; Uses of type ; Type and art ; Type moving forward ; Modern type design ; The next frontier -- Letter : Serif and sans serif ; Parts of a character ; Classification of letterforms ; Type styles ; Typeface design ; Designing with letters ; An interview with Ken Barber ; Letter gallery -- Word : Emotional type ; Choosing the right typeface ; Kerning ; Tracking ; Ligatures ; Case ; Numbers ; Legibility vs. readability ; Designing with words ; An interview with Holly Tienken ; Word gallery -- Sentence : Word spacing ; Leading ; Alignment ; Line length ; Punctuation ; Designing with sentences ; An interview with Jessica Hische ; Sentence gallery -- Paragraph : Visual tone ; Varying sizes ; Initial caps ; Complementary type pairs ; Type issues ; Designing with paragraphs ; An interview with Amanda Geisinger ; Paragraph gallery -- Page : Layout, design and communication ; Gestalt theory ; Relationships ; Grid ; Visual concept ; Designing with pages ; An interview with Steven Brower ; Page gallery -- Screen : Going digital ; Electronic media ; Layout ; Effective typography ; Designing for screen ; A…