McQuail's mass communication theory

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A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.

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Title Statements

Full title :McQuail's mass communication theory / Denis McQuail.

Summary

A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.

Edition Statements

Publication Date:©2010.
Edition:6th ed

Publication Statements

Publisher(s):SAGE Publications
Place of Publication:Thousand Oaks, CA
Language:eng
Publication Date:©2010.

The Physical Object

Description:viii, 621 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9781849202923, 1849202923, 9781849202916, 1849202915
oclc:ocn465369629
LC Classification:P90
Dewey Decimal:302.23

Part 1: Preliminaries. Introduction to the book ; The rise of mass media -- Part 2: Theories. Concepts and models for mass communication ; Theory of media and society ; Mass communication and culture ; New media -- new theory? ; Normative theory of media and society -- Part 3: Structures. Media structure and performance : principles and accountability ; Media economics and governance ; Global mass communication -- Part 4: Organizations. The media organization : pressures and demands ; The production of media culture -- Part 5: Content. Media content : issues, concepts and methods of analysis ; Media genres and texts -- Part 6: Audiences. Audience theory and research traditions ; Audience formation and experience -- Part 7: Effects. Processes and models of media effects ; Social-cultural effects ; News, public opinion and political communication -- Epilogue. The future of mass communication -- Glossary.

Subjects

Communication Einführung Information, Théorie de l' Informationstheorie mass media Massenkommunikation Massenmedien Masskommunikation Masskommunikation -- teori, filosofi Massmedia Médias Médias -- Philosophie Médias -- Publics Theorie