Media and development
At the start of the 21st century, the relationship between media and development has never felt more important. Following a series of media revolutions' throughout the developing world - beginning with the advent of cheap transistor radio sets in the late-1960s, followed by the rapid expansion of satellite television networks in the 1990s, and the more recent explosion of mobile telephony, social media and the internet - a majority of people living in the Global South now have access to a wide …
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- Full title :Media and development / Richard Vokes.
Summary
At the start of the 21st century, the relationship between media and development has never felt more important. Following a series of media revolutions' throughout the developing world - beginning with the advent of cheap transistor radio sets in the late-1960s, followed by the rapid expansion of satellite television networks in the 1990s, and the more recent explosion of mobile telephony, social media and the internet - a majority of people living in the Global South now have access to a wide variety of Information and Communications Technologies (ICTs), and live in media saturated environments. Yet how can radio, television and mobile phones be most effectively harnessed towards the goals of purposive economic, social, and political change? Should they be seen as primarily a provider of channels through which useful information' can be delivered to target populations - in the hope that such information will alter those populations' existing behaviours? Or should they be seen as a tool for facilitating 'two-way communication' between development providers and their recipients (i.e. as technologies for improving 'participatory development')? Or should new media environments be approached simply as sites in which people living in the developing world can define 'development' on their own terms? This timely and original book - which is based on a critical reading of the relevant literatures, and on the author's own extensive primary research - introduces readers to all of these questions, and helps them to reach their own informed positions on each.
Read More ↓Edition Statements
- Publication Date:2018
- Edition:First published 2018
Publication Statements
- Publisher(s):Routledge
- Place of Publication:London
- Language:eng
- Publication Date:2018
The Physical Object
- Description:300 Seiten : : Illustrationen
Edition Identifiers
- ISBN:9780415745543, 0415745543, 9780415745536, 0415745535
- oclc:on1014051398
- LC Classification:HD76
- Dewey Decimal:338.9009172/4
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